Welcome

If you’re a pet-focused business looking for thoughtful, engaging content that helps you connect with pet parents, you’re in the right place.

I’m Janet Eriksson, an AWAI-trained freelance writer with more than two decades of experience creating content that helps readers understand, learn, and take action.

I specialize in writing for pet-focused businesses, including trainers, groomers, pet sitters, walkers, boarders, and other companies that help people care for their pets.

My approach starts with the reader.

The best content doesn’t simply provide information. It helps pet parents recognize their own questions, experiences, and concerns. When people feel understood, they’re more likely to trust the business behind the content.

I create blogs, website content, emails, guides, and case studies that make complex topics approachable and help pet businesses communicate clearly with their audiences.

Explore my services, view my portfolio, or connect with me to see how I can help your business share its message.