If you are a pet service provider — whether you provide veterinary, grooming, pet sitting, boarding, or other pet care services — you know a blog can help you nurture customer relationships.
As you plan the topics for your blog, don’t forget to include the basics of pet care, those topics you take for granted but that your customers need to know:
• Pet safety tips at home.
• Seasonal care for pets.
• How to maintain a healthy coat.
• Preparing for a new pet.
• What to do in case of emergency.
Those are just a few examples of pet care basics that are an everyday part of your business and second nature to you. But you would be surprised (or maybe you wouldn’t) how many pet owners don’t know the basics.
For example, I was a cat parent for 40 years, and a pretty good one. But I knew very little about feline ear hygiene. Or how certain food additives or minerals in tap water could harm my cat’s health.
Many new pet parents don’t know how to pet-proof a home. Or what to do with their fish when they go on vacation. Or how to keep pets cool in the summer. All of those, and more, are great topics for you to blog about.
Your blog can be a wonderful learning resource for pet parents old and new.
The benefits are clear:
• Healthy, safe, happy pets.
• Pet parents who feel informed and not stressed.
• Your website as a go-to resource for pet know-how in your community and beyond.
• Professional trust nurtured between you and your current and prospective clients.
As you plan your blog posts, you will come up with many great topics, including trends, special features, little-known services, breed profiles, local pet resources, and more. Those are all a wonderful and necessary part of a good blog.
Just remember to throw in a few basics as well. They are a great reminder for even the most experienced pet parents who visit your blog and a wonderful help to new pet parents.
Thank you for all you do to serve our furry friends. Happy blogging!
P.S. Clutch, the Magnificent Yorkie has left a comment on this article:
“Seriously, Miss Janet? You didn’t know how to check if your cat’s ears were clean? Do you know how to check your own ears? It’s so basic! My ears are pristine. Grrrufff!”
Thanks, Clutch! How wonderful if a veterinarian or another pet care provider could share a blog post for the safest way to check if a pet’s ears need cleaning.
If you are a pet professional and have an article on your blog about how to check if a pet’s ears are healthy, please send me a link. I’ll consider featuring your blog link here. (With Clutch’s approval, of course.)
Janet Eriksson 