When life gets busy, sometimes it’s our pets that remind us the season has changed. A windy day that get them stirred up. A dusting of pollen on their coats. That first tick crawling on our pet’s hair. The bug bite in the yard that causes our pet to yelp.
Spring has a way of sneaking up on pet parents. It seems like yesterday, we were tying to keep our pets warm through ice storms and blizzards. Now we’re trying to get the indoor temperature right from day to night, and trying to remember what spring seasonal hazards we need our pets to avoid outdoors.
Your pet care blog is our immediate source for help:
You are busy training pups every day. Blogging seems like a luxury. But really, the very training tips you offer each day make great blog posts: helpful, easy to follow, and trust-building. Blogging is repurposing your training tips for a wider audience of potential clients.
Pet parents are very careful about who they trust with pet care. Pets are very important members of their family. Pet parents want to know you will treat their pets well and take excellent care of them. Even though they might not have met you yet, your blog can start building trust before they reach out. Here are some ways to build trust through your pet care blog.
Running a pet business is time-consuming. Blogging for your business often gets put on the back burner while you focus on your pets and their pet parents. But blogging doesn’t have to be super time-consuming. There are simple ways to grow your blog while staying focused on your clients’ daily needs.
Tip 1: Keep Your Blog Posts Short
Your blog posts don’t need to be long. A simple but important tip, and answer to a common question, a quick story that will resonate with your readers is all you need. What matters is that your post speaks to the needs of your clients and prospects in simple ways that resonate. A few paragraphs on an important topic will go a long way toward building trust.
Tip 2: Use Simple Structures
Instead of worrying what to write, how to start, and where to focus next, choose a simple structure:
Write a quick tip, followed by a simple explanation.
Write a Q&A post, where you start with a common client question, and then write your answer, just as you would say it to a client in person.
Write a list post of 5 items you want to share with your clients. Your list post can focus on seasonal pet care or cover a specific area of concern for pet parents.
By keeping your structure simple, you will be able to quickly share valuable information and build trust with your clients and prospects.
With a simple structure and a few paragraphs, you can keep your blog growing while staying focused on your clients. Photo by Andrew S at Unsplash
Tip 3: Write the Way You Talk
How many things do you explain to your clients or prospects in a day. A lot, right? Your blog post can easily reflect those kinds of conversations. Just write the way you talk. Don’t overcomplicate it. Choose your topic and just say what you would tell a client standing in front of you. Not only is conversational writing easier to write, but it’s also easier for your readers to understand.
Tip 4: Done Beats Perfection Every Time
Consistency matters more than perfection in blogging. Keep showing up and writing what pet parents need to know. Don’t worry about making everything perfect. Perfection can lead to delays and obstacles. Give yourself permission to keep it simple. Just say what you want your readers to know and hit the Publish button.
This week, set a timer for 15 minutes, choose a structure from Tip 2 above, and write what you would say to a client if they were in your office. Keep it simple and hit Publish. Know that what you share with your readers is valuable because you have the answers they need.
If you’ve ever wondered what to write next on your pet business blog, listen for the questions pet parents ask you every day.
Those questions folks ask during appointments, at drop-off and pick-up, or by phone, text, or email, many of those questions would make great blog posts.
Spring is nearly here. Pet parents’ minds are already filling with questions about seasonal pet care. As you plan your pet care blog posts for the next few months, you can come up with many ideas just by thinking about what pet parents want to know.
Valentine’s Day is almost here, but when it comes to pets, we celebrate love all year. If you’re looking for heartwarming ideas for your pet service blog, here are some topics that remind us why we love our pets. Think of these topics as inspiring ways to celebrate love for pets any time of the year.
When a pet parent comes to your pet service website, they will only stay around if they quickly find what they are looking for. Now is a good time to check and be sure your website covers the basics:
January is a refreshing time of year, a time when things get quieter and back to their usual rhythm. It’s also a time when many folks feel tired: still recovering from the high-energy holidays and trying to stay warm in winter weather. All of this makes writing a blog post seem like something better left till February!
But if you keep it simple, you’ll find there’s a basic yet engaging, effective post you can write now. Let’s look at three easy blog topics for those quiet, sleepy days of winter:
January is a great month to do a quick glance over your pet business website. Time to say farewell to the holidays and update for a new year. Here are 5 quick updates you can make to bring your website into this new season:
Janet Eriksson 