You’ve finally found a few minutes to write the blog for your pet care business. You sit at the computer, ready to write, and your mind goes blank. What should you even write about? What kind of content will connect with pet parents?
If you’ve faced the blank blog screen, you’re not alone. This happens to lots of business professionals when they’re crunched for time and trying to grow their blog.
Let’s look at 3 easy ways to come up with content every time.
1. Listen to Your Clients
What questions do your clients commonly ask? Those are ready-made blog topics.
You might hear questions like this:
How often should I bathe my dog?
How do I stop my dog from barking at delivery people?
How do I prepare my pet for the heat of summer or the cold of winter?
If one client asks, others are wondering too. Pick one of those questions and give a thoughtful, helpful answer as your blog post.
Keep a running list of common questions, so you’ll have topics ready each time you write on your blog.
Focus on Seasonal Topics
Seasonal changes affect pets. Pet parents often want to know how to prepare for and navigate the new season with their pet. No matter what season you’re in, you can come up with seasonal pet concerns.
Topics might include the following:
How to keep your pet cool in summer.
How to prepare your pet for the loud noises of Fourth of July celebrations.
Why flea prevention is still important in the fall.
You don’t have to cover every season. You can choose the seasonal topics most relevant to your clients’ peace of mind and their pets’ well-being. But just know that seasonal topics are always available to fill your blank blogging screen with helpful tips.
Highlight Services You Want to Offer More of
This is a focus that helps you introduce new or lesser known services to your clients and prospects. Even long-time clients might not be aware of your full array of offerings. Your blog is a great way to introduce a service you’d like to offer to more clients.
Writing a short blog post that highlights one of these services accomplishes two things: it gives you a simple way to write a blog post, and it shows your clients more ways you can help them. That service you highlight might be exactly what they’re looking for. They’ll be thrilled they can go to you, as they already know and trust you. It might even be a service they don’t know they need until they read about it on your blog.
For dog walkers, a blog post could talk about the importance of midday walks.
For boarding place or pet sitters, a blog post could highlight 5 signs that a dog might be ready for daycare.
Look over your services list and make note of the services you’d like to highlight on your blog. You’ll have those to pull from the next time you face a blank screen.
If blogging has felt overwhelming, and you want to make the most of your limited blogging time, start with just one of these ideas. These ideas will be easy to write because you answer and explain these things in your daily work. You’ll have a much-needed blog post that connects with pet parents in helpful ways.
Janet Eriksson 