If you’re a busy pet professional, your summer probably flew by with a woof and a tail swish. While you were helping pets and their parents, hopefully your blog was helping you by reaching out and connecting with prospective customers and current clients online.
Before you move into the world of pumpkins, falling leaves, and brisk dog-walking days, take a look at how your blog content performed through the summer. See what worked, and why. A quick checkup on summer blog performance will help you plan your fall content.
A Quick Glance at Your Summer Blog Is Helpful
You might dread the thought of analytics and performance stats. But a quick checkup is nothing like that. You’re just going to take a peek at which blog posts got the most attention and engagement. That will help you build out your content for the fall season.
With a quick checkup, you can celebrate the content that’s working well. You can see which topics connect well with pet parents. And you can expand on these ideas to create your autumn content.
3 Simple Ways to Check What’s Working
Let’s look at three ways to find out which content is working well for your pet pro blog. You can choose to check one, two, or all three ways, depending on what’s comfortable for you.
1. Your website should show you how many post views you received on each blog post. Check your summer posts. Which content did the best?
2. Take a look at the comments and shares on each of your summer blog posts. Which ones got the most meaningful comments? Which posts were shared the most?
3. Reach out to your readers and ask, “Which summer blog post did you find most helpful?” Not only will you benefit from their feedback, but this might also prompt them to go back and read any posts they missed.
With these results, you’ll know what’s working well and what your pet parents are looking for. That gives you a good baseline for creating your autumn content.
Turning Summer Success into Fall Content
Now that you know which summer posts worked well, how can you plan best for the fall season?
Start by noting your top three summer posts:
- Can you tweak the information for fall? For example, if one of your top posts was about summer dog walking, can you tweak it for fall dog walking?
- Can you write a follow-up post that continues to build on a successful topic?
- Can you trim a successful post into a shorter version for your newsletter?
- Do your top posts have anything in common? Do they have a similar style? Lists, success stories, how-to guides? Did certain aspects of your business connect more than others? See what information you can glean from your best-performing posts. This will help you recognize what connects most with your prospects and clients.
Maybe you were surprised that your favorite post didn’t do as well as you had hoped. Summer can be tough that way—clients traveling, entertaining kids home from school, not getting around to reading that post. Try updating the headline and tweaking the post for fall, and publish it again.
If you reached out to your readers to ask about their preferred posts, did you receive any additional feedback? Did they give you suggestions of what they want to see more of? Make those topics an autumn content goal.
Taking this time to learn from your summer blog performance is a solid, intentional way to prepare your content for the fall season.
Every blog post you publish helps pet parents. Checking on what works is a small but powerful step toward making your blog even more helpful—for them and for you. Every step counts. Keep blogging.
Janet Eriksson 