School supplies, new schedules, shuttling kids around. Back-to-school season can feel overwhelming for your clients. Their pets can feel the frenzy too. Everything is changing, and fast.
This is the perfect time for your blog to support your clients and help pets adjust. Your blog will remind pet parents that you’re a trustworthy family partner in this busy season.
Let’s look at some ideas for a strong blog post that can guide your clients—human and pet—through back-to-school time.
Back-to-School Challenges for Pet Parents
Back-to-school season is a lot for everyone: kids, parents, pets. If a parent is also a teacher, they have even more going on. It often feels like everything is changing. Pets may have as much trouble as the rest of the family in keeping up with all the changes.
Here are some of the challenges your pet parent clients are facing:
- New and busier schedules.
- Earlier mornings.
- Busier evenings.
- Extra prep for the day.
- Transportation schedules changing.
- Less time spent at home.
- Pets acting out because they sense a shift.
- Pets showing anxious behavior.
- Struggle keeping up with grooming or vet visits.
- Needing to keep pets engaged with less time to do so.
- Kids forgetting their daily pet chores.
- The family getting halfway to school and realizing they forgot to feed the dog.
The list goes on. This is a great time for your blog to offer helpful guidance. Pet parents will need all the back-to-school help they can get.
Blog Ideas for Back-to-School Pet Care
Let’s look at some ways your blog can support pet parents during this busy time. Here are some possible topics pet parents would find helpful. Could you sketch out one of these for your pet pro blog?
- Easy school morning routines for your pet.
- 5 ways to help your pet stay calm during family transitions.
- Simple pet care chore list that can be put on the fridge.
- Reminders of pet care appointments—grooming, vet—to be put on the calendar.
- Signs of anxiety in pets when family routines change—and how to help pets adjust.
- How to keep pets happy after the kids go back to school.
- How training or enrichment can help pets adapt to changes.
Those are just a few sample topics, and you can probably come up with more. Think about your own pet care and back-to-school experiences. Reflect on what your clients are facing.
What kind of challenges can pop up? What kind of guidance would be helpful? What type of guidance are you best positioned to offer based on your pet pro business?
You might be facing the same challenges now in your own family. If so, let clients know how well you can relate.
One targeted blog post is all it takes to help guide your clients through this season and let them know you’re here for support.
Helpful for Your Clients, Helpful for You
When you create a blog post to help your clients through the back-to-school pet care transition, you’re helping your own pet care business at the same time.
Pet parents will see you as a trusted source of calm guidance during a challenging time.
You’ll be top of mind when clients need a pet care service. They’ll appreciate not having to figure out what they need. They’ll just call you.
You might get calls for pet daycare, a wellness visit, grooming, or training, as pet parents realize their pets need more help.
You’ll be building trust, as you show pet parents you understand their challenges.
Your blog post isn’t just for this back-to-school season. It’ll keep helping pet parents throughout the school year and into the following year. It’s a timeless post that will highlight your ability to help when things get crazy.
While you’re at it, make a note on your blog calendar to write another post this time next year, focusing on a different aspect of back-to-school pet care. You can start to group them together each year. Over time, you’ll build a collection of helpful content—maybe even an ebook.
But for now, one back-to-school blog post is enough to help your clients and your business.
Quick Tips for Writing Your Back-to-School Blog Post
Here are some ways to make sure your blog post is simple to write and connects well with pet parents:
- Focus on ways to support pet parents.
- Acknowledge how busy they are.
- Give them an easy way to simplify their pet care in a chaotic season.
- Think of specific challenges, and offer simple solutions.
- Guide them through the solutions, step by step.
- Make it easy to scan and quick to read. Blog posts with headings and bullet-point lists are great.
- Make the steps clear and doable, something they can immediately put into action in a busy schedule.
- End with a gentle call to action that shows how your business can add extra support.
- Include back-to-school images in your blog post, so pet parents know you understand what they’re facing. Images also help break up the text, so it feels easier to read.
Your Next Step
A focused blog post can help your clients and their pets navigate back-to-school season with peace. Your clients are looking for a way to keep pets calm and well cared for during a busy season.
Your blog post can show them simple ways to keep pet care on track, and remind them you’re here to help. You’ll be boosting your blog calendar while offering much-needed help to your clients and their pets.
Here’s how to start:
Choose one focused topic that will help pet parents navigate one specific challenge.
Write a simple, easy-to-follow post. Starting with bullet points might make it easier to write.
Your post doesn’t need to be complicated—pet parents don’t have time for that anyway. They want something they can scan and put into action.
Pair your post with a back-to-school image. Take a quick photo of your pet sitting next to a backpack or notebook.
Schedule it to post on your blog this week.
Every blog post you write is a chance to serve and connect with pet parents. You don’t need to say everything at once. Start with one simple, helpful post, and pet parents will know how much you care.
Janet Eriksson 