Fall brings wonderful seasonal changes, like cooler weather, that pet parents enjoy. Much less worry about pets getting overheated outdoors. Lots more fun fall walks in the woods and parks.
But fall also brings seasonal questions and concerns. Your blog is a great place to share reminders and answer questions. You can also link those blog posts to your seasonal FAQ page on your website.
Fall Outdoors
What kinds of questions do pet parents ask you about bringing their pets outdoors in the fall? Questions might include dealing with cooler weather, rainy fall days, leaves everywhere—and the critters that hide in them. Pet parents also might wonder if flea and ticks start to disappear in the fall. They might ask when mosquito season ends.
You can draft a simple blog post—in the form of a list—that answers the most common questions you hear each fall.
Seasonal Pet Health
Pet parents might also wonder how fall weather and atmosphere might affect pets’ health. Does coat care change in the winter? Do pets need to bathe more often due to muddy walks in rainy weather? And how often is too often? Any dietary changes for colder weather? How about allergies that might develop in the fall season?
You can focus a second blog post on fall pet health concerns, whether by species or overall. Pet parents will love having a go-to place they can consult throughout the season. And your post will still be there next year as a go-to resource.
Routine Changes
Fall means back to school, possibly longer working hours, gearing up for holiday travel, and the fall time change. All of these changes can affect the well-being of family pets.
What advice can you offer about caring for pets during these changes in routine? Your routine care guidance will be valuable for pet parents and will make a great blog post for fall.
The beautiful thing about blogging for pet parents is that, as a pet professional, you already know the answers they’re seeking. Your blog posts don’t need to be fancy, just friendly, encouraging, informative, simple, and helpful.
If you can focus on these common areas of fall pet care concerns and questions, you will easily fill your fall blog calendar writing things you already know and probably say many times a week. And you will create a valuable, shareable resource for your clients and prospects.
You can get started today. Set aside a little time to focus on one common pet parent concern or question for the fall season. Jot down bullet points for your answer. Then expand a bit as if you were talking to a client. Voila. There is your first fall blog post, ready to go.
On behalf of pet parents like myself, thank you for providing answers to our questions. No matter how long we’ve had our pet, every season seems new and feels like we are starting scratch, trying to remember everything. Your pet care blog is valuable. Those seasonal blog posts build trust and keep us coming back for more.
Janet Eriksson 