October is here, which means holidays are on the horizon. While pet parents might not be thinking about holidays yet, questions will start popping up soon:
How can I help my pet navigate holiday visitors?
Is my puppy old enough for a Christmas road trip?
Can I share any Thanksgiving veggies with my pet?
October is a great time for you to prepare a blog post that anticipates and answers pet parents’ most common holiday questions and concerns.
How to Start Your Blog Post
Start by deciding if you’ll write a blog post for pets generally, or if you’ll focus on one or more species—you could have one blog post for cats, one for dogs, birds, fish, guinea pigs, or other kinds of pets, depending on your clientele.
Then jot down a bullet-point list of the most common pet care questions you hear every holiday season. Keep your list focused on your area of service, with a few general questions added.
You can write a simple list post using bullet points or a Q&A format. A list post is easy for you to create, and it’s easy for your blog visitors to skim and reference.
If you have lots of bullet points or questions, you can group them by topic with headings, so it’s easy for pet parents to find what they’re looking for.
Ways to Share Your Blog Post
You can link the published blog post to your website home page under “Got Holiday Pet Care Questions? We Have Answers.” You can also send the link in your next e-newsletter and refer pet parents to the link when they have holiday questions.
You can also reference that post in reminders over the next few months. In your November and December blog posts and e-newsletters, you can add a link that says, “Holiday Pet Questions and Concerns? Click Here for Helpful Info.”
Additional Holiday Pet Care Content
While your holiday Q&A blog post is meant to be informative, you can also highlight your services that help with specific concerns:
- Dog grooming before holiday visitors arrive.
- Pet sitting or boarding during holiday travel.
- Dog walking or day care during all-day holiday family outings.
As you create this blog post, you might think of additional posts for the holiday season:
- A list of pet-safe fruits and vegetables.
- Holiday pet safety reminders.
- How to choose between pet sitting, boarding, or traveling with a pet.
Go ahead and write those posts while they’re fresh in mind. It’s helpful to create several related posts in one sitting.
Reusable Holiday Blog Posts for Pet Parents
What’s great about holiday prep posts is you can recycle them each year. Just make a few tweaks in wording, add some new details, especially as new questions come up, use different photos, and republish next year.
Early October is the perfect time to create and publish your blog post to help pet parents plan ahead. Schedule some time this week to make your brainstorm list. Then fill in the answers, add a holiday pet photo, and publish.
Pet parents will appreciate the holiday prep reminders and helpful answers. You’ll be reminding clients and prospects of your services while helping pets enjoy safe holidays.
Janet Eriksson 