Have you written a blog post that answers pet parents’ holiday questions and concerns? If not, there’s still time. Try to work on that this week. If you’ve already written that post, think about creating a place on your website to build a holiday resource.
You can start that resource with just one blog post. Find the page on your website where pet parents are most likely to search for answers. It might be a FAQ page or a services page. Then add a simple heading, like Holiday Questions Answered Here.
After you get that header set up, put the title of your holiday Q&A blog post beneath it with a link. That’s really all it takes to get that section started. As you write more holiday-related blog posts or create more resources, you can link them in the same way.
What kinds of posts or resources should you add? Think about questions pet parents commonly ask—especially related to your business, but also tips about pet holiday safety.
Your holiday resource section doesn’t need to be limited to a particular time of year. Pet parents have holiday questions throughout the year—Fourth of July, Easter, birthday parties, weddings, vacations. You can organize your resource section by topic and make it relevant year round.
You don’t need a lot of blog posts to make that section helpful. You can build that section up, one post at a time, as holiday topics arise throughout the year. By creating a holiday resource section, you make it easy for pet parents to get their most common questions answered—and they will know where to look as needs arise.
As you get more articles and resources, you can create a sub-page. Keep your same heading on the main page, but let visitors click on it to open a sub-page that lists all the resources. That helps keep the main page cleaner.
As you consider topics to include, think about pet holiday safety, pet care during holiday travel, pets and loud noises, pets and visitors including children, pets and crowds, pets in public spaces, safe and unsafe foods, holiday changes in schedule, remembering pets’ needs during big celebrations.
Those are just some ideas you can cover, along with resources related to specific holidays. You can also include (and update) information about your services and how they can be a big help during the holidays.
Remember, you can start small with just one post and grow from there. One post is all it takes to start a pet holiday resource section on your website. Pet parents will thank you.
Janet Eriksson 