January is a great month to do a quick glance over your pet business website. Time to say farewell to the holidays and update for a new year. Here are 5 quick updates you can make to bring your website into this new season:
- Scan through the pages to make sure they don’t list any holiday season info. It’s like putting away your Christmas decorations: remove any holiday references and images.
- Does your website reflect your current availability for the new season? Have your hours or days changed? If so, just make a quick update.
- Check your service and price listings. Are the prices still accurate? If not, go ahead and update. Glance through your service listings and descriptions. Any updates needed? Any new services to feature?
- Do your images reflect the current season? When visitors see images that match the season, they can tell right away your business is open and ready to serve them.
- Is your contact form still working? Sometimes forms develop glitches, and the best way to find out is to do quick tests throughout the year. A seasonal website update is a great time to check. Send a sample contact request and make sure it comes through. If so, you’re good to go. If not, ask your web host for assistance.
You can take a look at each of those areas, one at a time, and check them off your list. This week, choose one item to check. You’ll feel great knowing your website is current with the new season and new year. Pet parents will be glad to know you’re ready to serve them.
Janet Eriksson 