You are busy training pups every day. Blogging seems like a luxury. But really, the very training tips you offer each day make great blog posts: helpful, easy to follow, and trust-building. Blogging is repurposing your training tips for a wider audience of potential clients.
Think about common client struggles. Maybe they can’t get their dog to stop barking or jumping. They might be struggling with leash training. Or recall training.
You are already answering the same questions and offering the same tips multiple times a week. Whatever you hear yourself saying to clients repeatedly is worth writing on your blog. And you’ve already got the words, the simplest ways to share those tips. You’re just putting them in writing on your blog.
Here’s a quick way to turn a tip into a helpful blog post:
- The problem: the training struggle pet parents experience.
- The tip: what you teach in response.
- Why that tip works: as you explain it briefly, you’re building trust and signaling expertise.
- Example or story: a quick and engaging way to highlight that tip in action.
Here are a few examples of training-tip blog posts, and I’m sure you’ll think of many more. Think about how your clients ask these questions, what they might be experiencing, and how you would answer them in person.
- Why does my dog pull or seem to fight the leash?
- How much barking is too much?
- Why does my dog mix up “Sit” and “Down”?
- How can I stop my dog from jumping while keeping my voice calm?
- Am I accidentally teaching my dog bad habits?
You’ve no doubt heard those questions many times and can give your answer quickly. Put that answer in writing, and you’ve got a very helpful blog post.
Those blog posts build trust with current and future clients:
- They can see your expertise shared in a helpful way, easy to understand.
- They see you as knowledgeable an approachable.
- Your post shows you understand their concerns and their dog’s behavior.
Through your blog, future clients get to know you before they even reach out. By the time they talk to you, they’re already ready to hire you. Your blog has made the introductions.
Your blog doesn’t require a huge creative process with lots of time and effort. Your blog is a reflection of what you already do every day. You’re just reaching more people who might need your dog training services.
To move your blog forward, go ahead and write down one tip you gave to a client this week.
Then follow the simple outline:
- Client problem.
- Your tip.
- Why your tip works.
- Quick example or story.
And you’ll have your next blog post.
Janet Eriksson 