Author: Janet Eriksson

Posted in Holiday Pet Care Blog Writing, Pet Article Writing, Pet Blog Writing, Seasonal Blog Topics for Pet Care Businesses

Create a Blog Post that Answers Pet Parents’ Holiday Questions

Posted on by Janet Eriksson

October is here, which means holidays are on the horizon. While pet parents might not be thinking about holidays yet, questions will start popping up soon:

How can I help my pet navigate holiday visitors?

Is my puppy old enough for a Christmas road trip?

Can I share any Thanksgiving veggies with my pet?

October is a great time for you to prepare a blog post that anticipates and answers pet parents’ most common holiday questions and concerns. 

Continue reading “Create a Blog Post that Answers Pet Parents’ Holiday Questions” →
Posted in Fall Web Content Updates for Pet Pros, Seasonal Web Content Updates

Create a Cozy Fall Atmosphere for Your Pet Care Website

Posted on by Janet Eriksson
Now is the perfect time to create a cozy fall atmosphere on your pet care website. Photo by Taylor Cole at Unsplash

The beauty of fall is starting to show up all around us. Pet parents are noticing the leaves changing and weather shifting. Pumpkins and hay bales appear on porches. The scent of pumpkin spice fills cafes and bakeries. Fall is in the air.

It’s the perfect time for your pet care website to share in the fun of fall decor. The simplest way to add some pumpkin spice to your website is through fall pet photos. Just a few photos will create a cozy fall atmosphere that will make your website visitors feel welcome.

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Posted in Blog Topics for Pet Service Providers, Mini Pet Care Calendar, Pet Blog Writing, Pet Care Guide Writing, Pet Website Writing

A Simple Blog Idea: Create a Mini Pet Care Calendar

Posted on by Janet Eriksson

Pet parents often juggle busy schedules. Small but important pet care tasks, like brushing teeth or coats, are easy to overlook. Pet parents tell themselves they’ll get to it when they have free time, or they’ll start working it into their schedule. But weeks roll by, and those tasks fall by the wayside. 

You can help pet parents get these tasks done through a simple post that will help grow your blog. Write a Monday-through-Sunday pet care calendar and list one small task for each day. These tasks can be repeated from week to week. 

Continue reading “A Simple Blog Idea: Create a Mini Pet Care Calendar” →
Posted in Blog Topics for Pet Service Providers, Fall Blog Topics for Pet Care Providers, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

A Simple Fall Focus for Your Pet Care Blog

Posted on by Janet Eriksson

Fall brings wonderful seasonal changes, like cooler weather, that pet parents enjoy. Much less worry about pets getting overheated outdoors. Lots more fun fall walks in the woods and parks. 

But fall also brings seasonal questions and concerns. Your blog is a great place to share reminders and answer questions. You can also link those blog posts to your seasonal FAQ page on your website. 

Continue reading “A Simple Fall Focus for Your Pet Care Blog” →
Posted in Fall Web Content Updates for Pet Pros, Pet Website Writing, Seasonal Web Content Updates

Simple, Cozy Fall Updates for Your Pet Care Website

Posted on by Janet Eriksson

A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care. 

And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week. 

Continue reading “Simple, Cozy Fall Updates for Your Pet Care Website” →
Posted in Blog Topic for Puppy Parents, Pet Care Guide Writing

Blog Topic Idea for Pet Pros: How to Survive Puppyhood

Posted on by Janet Eriksson

My beloved 13-year-old dog died a few weeks ago. I’m heartbroken. I realized very quickly I needed another dog, so I got a puppy of the same Yorkie breed. He is absolutely precious. But of course, raising a three-month-old puppy takes a lot of energy, made more difficult when you’re already exhausted from grief and the fight for life that preceded it.

I’ve been scouring the internet for blog posts that would offer helpful suggestions—not just for how to raise a puppy, but also how to keep my sanity in the process. I’ve only found one article that’s truly helpful. That makes me think there’s an open opportunity for you to blog about this topic, to reassure and guide pet parents like me.

Continue reading “Blog Topic Idea for Pet Pros: How to Survive Puppyhood” →
Posted in Improve Your Pet Business Web Copy, Pet Website Writing, Show, Don’t Tell Writing Technique

A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents

Posted on by Janet Eriksson

Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”

Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.

If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.

Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents” →
Posted in Brainstorming Blog Topics for Pet Business, Pet Blog Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

How to Prep Your Fall Blog Calendar in an Afternoon

Posted on by Janet Eriksson

August can provide the perfect opportunity for a fall blog-planning session. Clients are often in transition at this time of year, which means you might have a late-summer window to brainstorm blog topics for your fall calendar. 

You don’t need to start writing yet. But one cozy afternoon is the perfect time to plan three months of fall blog topics. With a few simple steps, you’ll know what to write and when. 

Get your favorite fall beverage, find a cozy, quiet place, and get ready to do a little brainstorming. Let’s take a look.

Continue reading “How to Prep Your Fall Blog Calendar in an Afternoon” →
Posted in Back-to-School Pet Blog, Blog Topics for Pet Service Providers, Blog Writing How-To, Pet Article Writing, Pet Blog Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

Back-to-School Isn’t Just for Kids: Writing Blog Posts that Educate Pet Parents

Posted on by Janet Eriksson

Pencils are sharpened, backpacks are starting to overflow with books. School is back in session. Kids aren’t the only ones learning. Your pet parent clients are always eager to learn more too. They’re trusting you to teach them how to keep their pets healthy and happy. Your blog is a great place for pet parents to learn.

Continue reading “Back-to-School Isn’t Just for Kids: Writing Blog Posts that Educate Pet Parents” →
Posted in Back-to-School Pet Blog, Pet Blog Writing, Pet Care Guide Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season

Posted on by Janet Eriksson

School supplies, new schedules, shuttling kids around. Back-to-school season can feel overwhelming for your clients. Their pets can feel the frenzy too. Everything is changing, and fast.

This is the perfect time for your blog to support your clients and help pets adjust. Your blog will remind pet parents that you’re a trustworthy family partner in this busy season.

Continue reading “Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season” →