Category: Pet Website Writing

Posted in Answering Pet Parent Questions on Your Website, Pet Website Writing

Start with One Question

Posted on by Janet Eriksson

It’s common for pet business owners to think you need a huge amount of time to write helpful new web content. You work with so many kinds of animals and situations, so it’s understandable you want to write a detailed guide or two. Guides are great. Pet parents love them.

But you don’t have to create a whole guide before publishing new web content. Just one piece of content at a time will build out your website and keep it refreshed with helpful new info.

Continue reading “Start with One Question” →
Posted in Pet Website Writing, Uncategorized

10 Benefits of Growing Your Online Pet Care Content

Posted on by Janet Eriksson

Growing your online content brings so many benefits. Not only does content increase your online visibility. It also builds trust and gives you a way to share thought leadership. Let’s look at some of the benefits you can experience through sharing content online:

Continue reading “10 Benefits of Growing Your Online Pet Care Content” →
Posted in Blog Topics for Pet Service Providers, Mini Pet Care Calendar, Pet Blog Writing, Pet Care Guide Writing, Pet Website Writing

A Simple Blog Idea: Create a Mini Pet Care Calendar

Posted on by Janet Eriksson

Pet parents often juggle busy schedules. Small but important pet care tasks, like brushing teeth or coats, are easy to overlook. Pet parents tell themselves they’ll get to it when they have free time, or they’ll start working it into their schedule. But weeks roll by, and those tasks fall by the wayside. 

You can help pet parents get these tasks done through a simple post that will help grow your blog. Write a Monday-through-Sunday pet care calendar and list one small task for each day. These tasks can be repeated from week to week. 

Continue reading “A Simple Blog Idea: Create a Mini Pet Care Calendar” →
Posted in Fall Web Content Updates for Pet Pros, Pet Website Writing, Seasonal Web Content Updates

Simple, Cozy Fall Updates for Your Pet Care Website

Posted on by Janet Eriksson

A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care. 

And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week. 

Continue reading “Simple, Cozy Fall Updates for Your Pet Care Website” →
Posted in Improve Your Pet Business Web Copy, Pet Website Writing, Show, Don’t Tell Writing Technique

A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents

Posted on by Janet Eriksson

Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”

Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.

If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.

Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents” →
Posted in Pet Website Writing, Seasonal Web Content Updates

Does Your Home Page Still Say Winter?

Posted on by Janet Eriksson

It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.

When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.

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Posted in Pet Website Writing

Tips to Make Your Pet Service Website Sound More Like You

Posted on by Janet Eriksson

Does your pet service website sound too formal, or does it sound like you?

I’ve worked with clients who had websites developed for them, but the writing didn’t sound like their personality.

I’ve worked with digital marketing firms to add unique character and humor to the web templates they designed.

I’ve interviewed clients so I can write their About page in a way that sounds like they wrote it.

What do these three scenarios have in common? They emphasize how important it is for your pet services website to sound like you.

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Posted in Blog Topics for Pet Groomers, Pet Blog Writing, Pet Website Writing

25 Blog Article Ideas for Pet Groomers

Posted on by Janet Eriksson

You know a blog helps your pet grooming business. Your blog is a way for your customers to stay connected with you. Blog posts demonstrate your expertise and experience. A blog builds trust with future customers. Blogs are a great asset to help grow your business.

Overcoming the Blank Blogging Screen
But what happens when it’s time to write on your blog, and you are staring at a blank screen? You find yourself saying, “This isn’t my job! I have pet clients to take care of today.” Or “This is my home time with my family. Why am I staring at a computer screen?”

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Posted in Pet Website Writing

7 Ways Your Pet Services Website Shows You Care about Pets

Posted on by Janet Eriksson

You love animals. You care about pet parents. You empathize with their struggles and celebrate their joys. You also want to make a difference in the well-being of animals in your community. I may never have met you, but I know all this about you because you have dedicated your life’s work to serving pets and the humans who care for them.

How will visitors to your website know all this about you? There are ways to help your prospective customers discover that you care. With strategically placed photos and content, you can show website visitors that your pet service or pet product company is a business that truly cares.

Continue reading “7 Ways Your Pet Services Website Shows You Care about Pets” →