January is a great month to do a quick glance over your pet business website. Time to say farewell to the holidays and update for a new year. Here are 5 quick updates you can make to bring your website into this new season:
Continue reading “Your Pet Business Website’s January Check-In: 5 Quick Updates”Category: Improve Your Pet Business Web Copy
Website Checkup before the Pet Care Holiday Season
Holiday season is fast approaching, and with it all kinds of pet care requests: boarding, grooming, dog walking, pet care supply updates, and gift orders.
Before you dive deeply into scheduling and inventory, it helps to take a quick look at your pet care business website to be sure everything is up to date.
Continue reading “Website Checkup before the Pet Care Holiday Season”Create a Pet Holiday Resource on Your Website
Have you written a blog post that answers pet parents’ holiday questions and concerns? If not, there’s still time. Try to work on that this week. If you’ve already written that post, think about creating a place on your website to build a holiday resource.
Continue reading “Create a Pet Holiday Resource on Your Website”A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents
Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”
Janet Eriksson 