Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”
Janet Eriksson 