We got our pets through the snow drifts of winter, stormy weather and bug bites of spring. As pet parents, our thoughts now turn to heat waves and staying cool, summer travel and water safety.
As a pet care provider, you can attract seasonal traffic and build trust with a blog post that meets the summer concerns of pet parents.
What Pet Parents Want to Know this Summer
When the heat waves of summer set in, the thoughts of pet parents turn to summer safety. Even if we’ve been pet parents through many seasons, we may forget things and want to remind ourselves of the basics. We may also have new questions this season, about summer travel with pets or water safety in a new setting.
That’s where you, the pet pro, come in. You can answer our questions, give us important reminders, and help us ensure a safe, healthy summer for our pets.
Here are examples of topics pet parents want to know in summer:
- Outdoor safety tips for hot weather.
- Signs of overheating.
- How to keep pets cool when the AC breaks down.
- Keeping pets calm in summer storms.
- Which summer fruits and veggies are safe for pets?
- How many water bowls does my pet need?
- Pet travel safety tips.
- Pre-travel pet checklist.
- Introducing dogs to water.
- Water safety for dogs.
- Safe water toys and floats for dogs.
Think about the most common questions you are asked during the summer months. You can turn your answers into blog posts.
Keep a list of common summer topics too, so you’ll have it for easy reference in future summers. Make that a seasonal habit throughout the year.
You can expand from your blog posts by creating social media posts, infographics, downloadable checklists, summer care FAQ on your website.
Calls to Action in Summer Content
Wrap up your content with a summer-friendly call to action. Remind pet parents of how you can help:
- Grooming for summer heat.
- Boarding for summer vacation.
- Pre-travel pet health checkup.
- Pet travel kits.
- Water safety training.
Pet parents will be glad to know helpful solutions are easily available. You will build trust by demonstrating you are thinking ahead for their pets’ summer needs.
The summer season is a great opportunity for your care and expertise to meet pet parents’ questions and concerns. By focusing on questions you already answer, you can create fresh, timely content all summer long.
Janet Eriksson 