A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care.
And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week.
Update Service and Info Pages for Fall
Early fall is a great time to update your service page, along with any info pages related to your services. Be sure these pages highlight fall seasonal tips for pet care. Mention any fall-related specials you are offering.
Highlight reminders too, like planning for pet care during the holidays, or remembering that mosquito season isn’t over yet.
Add Fall-Themed Images
Images are the fun part of decorating your website for fall. Pick cute and cozy fall images, whether you’re using photos or graphics—a combination is ideal. Fall images are very engaging for your website visitors. These images show visitors you are relatable as well as up-to-date on fall season pet care. Even one simple fall image will make your website look current and active.
Be aware that Halloween images aren’t the best for fall website themes. These images are often seen as scary and provoke negative feelings. Focus instead on the many other images of fall, like pumpkins, harvest images, cozy blankets, fall flowers, and beautifully colored leaves.
Update Your FAQ Page for Fall
Fall is a good time to check and update your FAQ page. Think about the most common questions pet parents ask you during the fall season. You can answer those questions on your FAQ page. You might include a seasonal section of your FAQ page if you don’t already have one.
If you don’t have a FAQ page at all, now is a great time to create one. Start simply with the most common questions pet parents ask you. Add some fall seasonal questions. Then you can update and build it over time with each new season.
Highlight Fall Seasonal Blog Posts on Your Home Page
As you begin posting fall seasonal topics on your blog, be sure to highlight and link those posts on your home page. Visitors will see right away that you are their go-to resource for fall-related pet care.
These are some simple ways to get your website ready for the fall season. You don’t need to update all at once. You can start by updating just one page or section of your website this week. Start with the most visited page and go from there. Start with a few simple changes so website visitors can see fall is in the air, and you’re ready to provide fall season pet care.
Janet Eriksson 