It’s a dilemma all pet pros face. You want to keep your blog current, but your focus is on pets and pet parents. Who has time to write?
During a busy season, even a short blog post is valuable. It keeps you in front of prospects and builds trust with clients. It helps you stay visible online. And it keeps your blogging momentum going.
Let’s look at 5 blog posts you can write when your time is very limited. It doesn’t take long to put these together.
1. A tip from a pet visit today—When you teach something to a pet parent during a visit, that could very easily be a blog post. Jot down the situation and the valuable tip you wanted that pet parent to know. Then post it on your blog so other pet parents can benefit.
2. A seasonal reminder—Seasons seem to change so quickly for pet parents. One minute, they’re trying to keep their dog cool in the summer sun, and the next minute the dog is shivering as the cold front moves in. A quick seasonal reminder is easy to write and very helpful as pet parents navigate the change of seasons.
3. A quick glimpse behind the scenes—Pet parents often wonder what goes on behind the scenes, but out of respect for your busy schedule, they won’t ask. Here’s your chance to tell them. You could explain how you sanitize your space. Or let them know how you prepare for a day of grooming or dog walking. Or how you select the treats you use with pet clients. It’ll satisfy their curiosity and build trust with you.
4. A pet spotlight—Pet parents love seeing pet photos. With permission, you can feature a pet with a little description of that pet and how you were able to help the pet and pet parent. It gives assurance to blog visitors that you would care just as much for their pet.
5. A quick Q&A—What is a common question pet parents ask you? If they have that question, others do too. Jot down the question and your response, pair it with a cute pet photo, and that becomes a helpful blog post.
Keep each post simple for you and your readers: focus on one main point.
Write it conversationally. It’s easier to write that way, and it comes across more relationally with clients and prospects.
One short post a month still keeps your blog visible, builds trust, and grows your online resources. Try writing one of those quick posts this week.
Blogging doesn’t have to be an overwhelming event. It’s just showing up consistently with your heart for pets and pet parents and a willingness to share a helpful tip along the way.
Janet Eriksson 