Leaves are falling, days are shorter, temperatures are dropping. All signs point to the arrival of winter soon. Pet parents are trying to plan for cold weather, and your blog can help them.
You can write a post that covers their major cold weather questions and concerns. You already know what pet parents are asking because they probably ask the same questions every year. You don’t need to cover every topic—just those most relevant to the services you provide.
Why Should Your Blog Cover Cold-Weather Pet Care?
Your clients are already looking for winter answers and solutions. Even the most seasoned pet parents need reminders and suggestions. It’s been a busy year since last winter, and they need a refresher. They will appreciate the cold-weather tips you offer on your blog.
Writing seasonal blog posts creates a continual connection with pet parents. They are always trying to adjust to the new season and stay ahead of problems. Your winter pet care post will build trust. Writing about winter concerns shows you are actively thinking about your clients’ concerns.
Seasonal posts also attract prospective clients. They are searching online right now for winter solutions. Your post will not only help them find answers, it will also help them notice your pet care business.
Winter Pet Care Topic Ideas
You probably already know the winter pet care topics that matter most to your clients. But if you need inspiration, here are a few ideas. You don’t need to cover every topic. This list is just meant to inspire ideas:
Pet Sitters and Boarders
- How to maintain the right indoor winter climate for pets.
- How to keep pets comfy in winter.
- Power outage plans (including fish tank equipment and heaters).
- Indoor enrichment toys and games.
Pet Groomers
- How grooming affects body temperature.
- Drying pets after rain.
- Warming pets after cold.
- Best winter grooming styles.
- Full groom or trim in winter?
Dog Walkers
- How to walk dogs in snow and ice.
- Adjusting walk times for winter.
- Signs a dog is too cold.
- How long to stay safely outside.
- Safety walking in early evening darkness.
- Winter outdoor wear like sweaters and reflector vests.
Pet Trainers
- How to move training indoors.
- How cold weather affects a pet’s attention span.
- Indoor enrichment ideas.
Pet Retail Boutiques
- Cold weather essentials guide.
- Featured winter weather products for indoor and outdoor use.
- Cold weather nutritional needs.
- How to measure pets for a sweater.
Keep a Personal Focus in Your Pet Care Blog Post
When clients and prospects feel like you’re talking to them personally, it builds trust. Here are some ways to help your blog post create a personal sense of connection:
- Write conversationally. It’s easier to write that way, and pet parents will feel like you’re talking directly to them.
- Make reference to local weather conditions or helpful winter events.
- Share a success story (with permission) that highlights winter pet safety and helpful advice.
Your blog post doesn’t need to be long, and you don’t need a whole series. Just one helpful, winter-related post will go a long way toward keeping your blog visible, keeping pets safe and warm, creating a shareable resource, and building trust with pet parents.
Janet Eriksson 