January is a refreshing time of year, a time when things get quieter and back to their usual rhythm. It’s also a time when many folks feel tired: still recovering from the high-energy holidays and trying to stay warm in winter weather. All of this makes writing a blog post seem like something better left till February!
But if you keep it simple, you’ll find there’s a basic yet engaging, effective post you can write now. Let’s look at three easy blog topics for those quiet, sleepy days of winter:
1. You can share a favorite client story from last year. What were your clients’ biggest breakthroughs last year? The things you’ll remember most? Your blog readers would love to hear the stories, learn the insights, and feel the encouragement for their own pet-parent challenges.
You can either jot down a bullet-point list of the kinds of breakthroughs you witnessed. Or with your client’s permission, you can share an engaging story. Either way, you’ll be sharing something that’s top of mind, simple to write, and powerful for your readers.
Your readers are as tired as you are. They and their pets are recovering from holiday activities. They are trying to navigate winter weather with their pets. A little encouragement goes a long way.
2. You can share a behind-the-scenes look at your daily routine. Pet parents often wonder what goes on that they don’t see. It’s a matter of reassurance and fascination. Things that you take for granted and find boring can be very interesting for you readers.
You can jot down a simple bullet-point list, highlighting five glimpses into your daily routine. Or you can zero in on one routine that might surprise your readers: “Did you know that our pet company does this every day? Here’s why and how.”
It’s simple for you to write because it’s your daily life. It’s interesting and engaging for your readers because they want to know more about the business that’s interacting with their pets. And it builds trust by showing pet parents how much effort and care goes into those services you provide.
3. You can share an answer to a commonly asked winter pet care question. What do clients most often ask about every winter? You’ve probably told them the answer many times in person. Now you can write down that answer, publish it on your blog, and they will have the insights and peace of mind they need without even asking.
By sharing an answer to a common question, you’re helping pet parents while building trust. You’re showing pet parents you are knowledgeable, up to date, and that you care about their pets’ well-being. When they need help carrying out that answer, they will be contacting you for your services.
To get started on your simple winter blogging ideas, go ahead and open a blank document. Choose one of the above topics. Write just one paragraph or bullet-point list. Set it aside for a day; come back tomorrow and refine it if needed. Add a short intro and closing, and possibly a photo. You’re ready to post it for your readers.
Janet Eriksson 