Running a pet business is time-consuming. Blogging for your business often gets put on the back burner while you focus on your pets and their pet parents. But blogging doesn’t have to be super time-consuming. There are simple ways to grow your blog while staying focused on your clients’ daily needs.
Tip 1: Keep Your Blog Posts Short
Your blog posts don’t need to be long. A simple but important tip, and answer to a common question, a quick story that will resonate with your readers is all you need. What matters is that your post speaks to the needs of your clients and prospects in simple ways that resonate. A few paragraphs on an important topic will go a long way toward building trust.
Tip 2: Use Simple Structures
Instead of worrying what to write, how to start, and where to focus next, choose a simple structure:
- Write a quick tip, followed by a simple explanation.
- Write a Q&A post, where you start with a common client question, and then write your answer, just as you would say it to a client in person.
- Write a list post of 5 items you want to share with your clients. Your list post can focus on seasonal pet care or cover a specific area of concern for pet parents.
By keeping your structure simple, you will be able to quickly share valuable information and build trust with your clients and prospects.
Tip 3: Write the Way You Talk
How many things do you explain to your clients or prospects in a day. A lot, right? Your blog post can easily reflect those kinds of conversations. Just write the way you talk. Don’t overcomplicate it. Choose your topic and just say what you would tell a client standing in front of you. Not only is conversational writing easier to write, but it’s also easier for your readers to understand.
Tip 4: Done Beats Perfection Every Time
Consistency matters more than perfection in blogging. Keep showing up and writing what pet parents need to know. Don’t worry about making everything perfect. Perfection can lead to delays and obstacles. Give yourself permission to keep it simple. Just say what you want your readers to know and hit the Publish button.
This week, set a timer for 15 minutes, choose a structure from Tip 2 above, and write what you would say to a client if they were in your office. Keep it simple and hit Publish. Know that what you share with your readers is valuable because you have the answers they need.
Janet Eriksson 