Pencils are sharpened, backpacks are starting to overflow with books. School is back in session. Kids aren’t the only ones learning. Your pet parent clients are always eager to learn more too. They’re trusting you to teach them how to keep their pets healthy and happy. Your blog is a great place for pet parents to learn.
Continue reading “Back-to-School Isn’t Just for Kids: Writing Blog Posts that Educate Pet Parents”Author: Janet Eriksson
Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season
School supplies, new schedules, shuttling kids around. Back-to-school season can feel overwhelming for your clients. Their pets can feel the frenzy too. Everything is changing, and fast.
This is the perfect time for your blog to support your clients and help pets adjust. Your blog will remind pet parents that you’re a trustworthy family partner in this busy season.
Continue reading “Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season”Which of Your Blog Posts Performed Best this Summer?
If you’re a busy pet professional, your summer probably flew by with a woof and a tail swish. While you were helping pets and their parents, hopefully your blog was helping you by reaching out and connecting with prospective customers and current clients online.
Before you move into the world of pumpkins, falling leaves, and brisk dog-walking days, take a look at how your blog content performed through the summer. See what worked, and why. A quick checkup on summer blog performance will help you plan your fall content.
Continue reading “Which of Your Blog Posts Performed Best this Summer?”Mid-Year Check-In: Is Your Blog Still Speaking to the Pet Parents You Want to Reach?
Summer is a busy time for pet professionals. But it’s also a great time to do a quick mid-year check-in on your blog. Taking 20 minutes to review your blog’s focus can help you attract the right clients for the rest of the year. A mid-year check-in is a chance to make sure your blog aligns with the pet parents you most want to serve.
Continue reading “Mid-Year Check-In: Is Your Blog Still Speaking to the Pet Parents You Want to Reach?”Tips to Keep Your Pet Pro Blog Shining All Summer
Summer is a busy time for you as a pet professional. More clients, visits, events, and less time to update your blog.
With a few simple content ideas, you can keep your blog shining all summer and still keep your focus on your pet clients. Let’s look at some light, quick ways to stay visible online.
Continue reading “Tips to Keep Your Pet Pro Blog Shining All Summer”Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for
We got our pets through the snow drifts of winter, stormy weather and bug bites of spring. As pet parents, our thoughts now turn to heat waves and staying cool, summer travel and water safety.
As a pet care provider, you can attract seasonal traffic and build trust with a blog post that meets the summer concerns of pet parents.
Continue reading “Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for”Does Your Home Page Still Say Winter?
It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.
When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.
Continue reading “Does Your Home Page Still Say Winter?”Year-Round Seasonal Topic Ideas for Your Pet Service Blog
Seasonal topics are a great way to connect with pet parents through your pet service blog. Seasonal blog topics are easy to write about, and pet parents find them relatable because they answer their most immediate questions.
Seasonal topics are both timely and evergreen, which makes them a simple, long-term investment for your pet care blog. They are timely because as the weather changes, so do pet care needs. They are evergreen because the same seasonal care questions come up year after year.
Continue reading “Year-Round Seasonal Topic Ideas for Your Pet Service Blog”Tips to Make Your Pet Service Website Sound More Like You
Does your pet service website sound too formal, or does it sound like you?
I’ve worked with clients who had websites developed for them, but the writing didn’t sound like their personality.
I’ve worked with digital marketing firms to add unique character and humor to the web templates they designed.
I’ve interviewed clients so I can write their About page in a way that sounds like they wrote it.
What do these three scenarios have in common? They emphasize how important it is for your pet services website to sound like you.
Continue reading “Tips to Make Your Pet Service Website Sound More Like You”Don’t Overthink It: A Simple, Repeatable Format for Your Pet Service Blog Posts
You’re a busy pet professional. You don’t have time to stare at a blank screen. And you don’t have time to reinvent the wheel every time you sit down to write on your pet service blog. Here is a simple blog post format you can use every time.
Continue reading “Don’t Overthink It: A Simple, Repeatable Format for Your Pet Service Blog Posts”
Janet Eriksson 