Growing your online content brings so many benefits. Not only does content increase your online visibility. It also builds trust and gives you a way to share thought leadership. Let’s look at some of the benefits you can experience through sharing content online:
Continue reading “10 Benefits of Growing Your Online Pet Care Content”Category: Pet Website Writing
A Simple Blog Idea: Create a Mini Pet Care Calendar
Pet parents often juggle busy schedules. Small but important pet care tasks, like brushing teeth or coats, are easy to overlook. Pet parents tell themselves they’ll get to it when they have free time, or they’ll start working it into their schedule. But weeks roll by, and those tasks fall by the wayside.
You can help pet parents get these tasks done through a simple post that will help grow your blog. Write a Monday-through-Sunday pet care calendar and list one small task for each day. These tasks can be repeated from week to week.
Continue reading “A Simple Blog Idea: Create a Mini Pet Care Calendar”Simple, Cozy Fall Updates for Your Pet Care Website
A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care.
And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week.
Continue reading “Simple, Cozy Fall Updates for Your Pet Care Website”A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents
Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”Does Your Home Page Still Say Winter?
It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.
When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.
Continue reading “Does Your Home Page Still Say Winter?”Tips to Make Your Pet Service Website Sound More Like You
Does your pet service website sound too formal, or does it sound like you?
I’ve worked with clients who had websites developed for them, but the writing didn’t sound like their personality.
I’ve worked with digital marketing firms to add unique character and humor to the web templates they designed.
I’ve interviewed clients so I can write their About page in a way that sounds like they wrote it.
What do these three scenarios have in common? They emphasize how important it is for your pet services website to sound like you.
Continue reading “Tips to Make Your Pet Service Website Sound More Like You”25 Blog Article Ideas for Pet Groomers
You know a blog helps your pet grooming business. Your blog is a way for your customers to stay connected with you. Blog posts demonstrate your expertise and experience. A blog builds trust with future customers. Blogs are a great asset to help grow your business.
Overcoming the Blank Blogging Screen
But what happens when it’s time to write on your blog, and you are staring at a blank screen? You find yourself saying, “This isn’t my job! I have pet clients to take care of today.” Or “This is my home time with my family. Why am I staring at a computer screen?”
7 Ways Your Pet Services Website Shows You Care about Pets
You love animals. You care about pet parents. You empathize with their struggles and celebrate their joys. You also want to make a difference in the well-being of animals in your community. I may never have met you, but I know all this about you because you have dedicated your life’s work to serving pets and the humans who care for them.
How will visitors to your website know all this about you? There are ways to help your prospective customers discover that you care. With strategically placed photos and content, you can show website visitors that your pet service or pet product company is a business that truly cares.
Continue reading “7 Ways Your Pet Services Website Shows You Care about Pets”Create a Guide for New Pet Parents
Does your pet business provide a written guide for new pet parents? A new pet guide is a great way to help new and prospective customers while building long-term trust.
When someone brings home a new pet, they almost always have questions. It doesn’t matter how prepared the parent is. As a pet settles into a new environment, questions will come up. If there is any area where the new pet parent isn’t ready, the pet will find it!
Whether your business is an animal shelter, veterinary office, pet product supplier, groomer, or pet sitter, you are in a great position to provide a helpful prep guide for new pet parents.
Continue reading “Create a Guide for New Pet Parents”5 Ways Your Website Builds Trust for Pet Parents
When you offer a pet-related service or product, the first thing your potential client needs to know is, “Can I trust you with my pet?” Pets come first, and trust is a big part of that.
If a pet parent is visiting your website for the first time, they are looking for signs they can trust you with their pet. What are some ways to assure them their pet comes first?
Here is a checklist of items you can include on your website to build trust:
Janet Eriksson 