It’s that time of year when we see gifts being wrapped and shared. Did you know your pet pro blog is a wonderful gift for pet parents? Your blog can answer their questions and encourage them through challenges, and that’s such a valuable gift.
Continue reading “The Gift of a Good Blog”Tag: Pet Business Writing
A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents
Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”7 Ways Your Pet Services Website Shows You Care about Pets
You love animals. You care about pet parents. You empathize with their struggles and celebrate their joys. You also want to make a difference in the well-being of animals in your community. I may never have met you, but I know all this about you because you have dedicated your life’s work to serving pets and the humans who care for them.
How will visitors to your website know all this about you? There are ways to help your prospective customers discover that you care. With strategically placed photos and content, you can show website visitors that your pet service or pet product company is a business that truly cares.
Continue reading “7 Ways Your Pet Services Website Shows You Care about Pets”Looking for Topics for Your Pet Services Blog?
If you are a pet service provider — whether you provide veterinary, grooming, pet sitting, boarding, or other pet care services — you know a blog can help you nurture customer relationships.
As you plan the topics for your blog, don’t forget to include the basics of pet care, those topics you take for granted but that your customers need to know:
Continue reading “Looking for Topics for Your Pet Services Blog?”Create a Guide for New Pet Parents
Does your pet business provide a written guide for new pet parents? A new pet guide is a great way to help new and prospective customers while building long-term trust.
When someone brings home a new pet, they almost always have questions. It doesn’t matter how prepared the parent is. As a pet settles into a new environment, questions will come up. If there is any area where the new pet parent isn’t ready, the pet will find it!
Whether your business is an animal shelter, veterinary office, pet product supplier, groomer, or pet sitter, you are in a great position to provide a helpful prep guide for new pet parents.
Continue reading “Create a Guide for New Pet Parents”5 Ways Your Website Builds Trust for Pet Parents
When you offer a pet-related service or product, the first thing your potential client needs to know is, “Can I trust you with my pet?” Pets come first, and trust is a big part of that.
If a pet parent is visiting your website for the first time, they are looking for signs they can trust you with their pet. What are some ways to assure them their pet comes first?
Here is a checklist of items you can include on your website to build trust:
People Are Waiting for Your Blog
I love writing blog articles. Why? Because I also love reading blogs. I enjoy the experience. As a writer and business owner, I want to create that experience for others. Your business blog will also create an amazing experience for your prospective clients.
That’s exactly what people want to find in your blog: an amazing experience. They want to come to your website, read your blog, and feel like they have already tried out your products or services through the stories you share. They want to have that experience before they sign up or purchase something. If you create this atmosphere for them, your product or service will fit in easily. The experience comes first.
Continue reading “People Are Waiting for Your Blog”Creating a People-Focused Blog for Your Pet-Focused Business
I love blogging. Writing blog articles is one of my favorite activities.
Today, I’m working on a series of articles for a client. As I write, I remember why I like blogging so much. It’s because blogging is about people.
When I write a blog article, I think about the people who have searched for that article because they are looking for helpful information.
Who are those people? What is going on in their life that has led them to search for this article? How can I help them with my words?
Continue reading “Creating a People-Focused Blog for Your Pet-Focused Business”
Janet Eriksson 