Leaves are falling, days are shorter, temperatures are dropping. All signs point to the arrival of winter soon. Pet parents are trying to plan for cold weather, and your blog can help them.
Continue reading “Help Pet Parents Prepare for Cold Weather with a Seasonal Blog Post”Tag: Pet Content Writing
No Time to Blog? Try These 5 Quick Ideas
It’s a dilemma all pet pros face. You want to keep your blog current, but your focus is on pets and pet parents. Who has time to write?
During a busy season, even a short blog post is valuable. It keeps you in front of prospects and builds trust with clients. It helps you stay visible online. And it keeps your blogging momentum going.
Let’s look at 5 blog posts you can write when your time is very limited. It doesn’t take long to put these together.
Continue reading “No Time to Blog? Try These 5 Quick Ideas”Website Checkup before the Pet Care Holiday Season
Holiday season is fast approaching, and with it all kinds of pet care requests: boarding, grooming, dog walking, pet care supply updates, and gift orders.
Before you dive deeply into scheduling and inventory, it helps to take a quick look at your pet care business website to be sure everything is up to date.
Continue reading “Website Checkup before the Pet Care Holiday Season”Create a Pet Holiday Resource on Your Website
Have you written a blog post that answers pet parents’ holiday questions and concerns? If not, there’s still time. Try to work on that this week. If you’ve already written that post, think about creating a place on your website to build a holiday resource.
Continue reading “Create a Pet Holiday Resource on Your Website”Create a Blog Post that Answers Pet Parents’ Holiday Questions
October is here, which means holidays are on the horizon. While pet parents might not be thinking about holidays yet, questions will start popping up soon:
How can I help my pet navigate holiday visitors?
Is my puppy old enough for a Christmas road trip?
Can I share any Thanksgiving veggies with my pet?
October is a great time for you to prepare a blog post that anticipates and answers pet parents’ most common holiday questions and concerns.
Continue reading “Create a Blog Post that Answers Pet Parents’ Holiday Questions”A Simple Blog Idea: Create a Mini Pet Care Calendar
Pet parents often juggle busy schedules. Small but important pet care tasks, like brushing teeth or coats, are easy to overlook. Pet parents tell themselves they’ll get to it when they have free time, or they’ll start working it into their schedule. But weeks roll by, and those tasks fall by the wayside.
You can help pet parents get these tasks done through a simple post that will help grow your blog. Write a Monday-through-Sunday pet care calendar and list one small task for each day. These tasks can be repeated from week to week.
Continue reading “A Simple Blog Idea: Create a Mini Pet Care Calendar”A Simple Fall Focus for Your Pet Care Blog
Fall brings wonderful seasonal changes, like cooler weather, that pet parents enjoy. Much less worry about pets getting overheated outdoors. Lots more fun fall walks in the woods and parks.
But fall also brings seasonal questions and concerns. Your blog is a great place to share reminders and answer questions. You can also link those blog posts to your seasonal FAQ page on your website.
Continue reading “A Simple Fall Focus for Your Pet Care Blog”Simple, Cozy Fall Updates for Your Pet Care Website
A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care.
And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week.
Continue reading “Simple, Cozy Fall Updates for Your Pet Care Website”Blog Topic Idea for Pet Pros: How to Survive Puppyhood
My beloved 13-year-old dog died a few weeks ago. I’m heartbroken. I realized very quickly I needed another dog, so I got a puppy of the same Yorkie breed. He is absolutely precious. But of course, raising a three-month-old puppy takes a lot of energy, made more difficult when you’re already exhausted from grief and the fight for life that preceded it.
I’ve been scouring the internet for blog posts that would offer helpful suggestions—not just for how to raise a puppy, but also how to keep my sanity in the process. I’ve only found one article that’s truly helpful. That makes me think there’s an open opportunity for you to blog about this topic, to reassure and guide pet parents like me.
Continue reading “Blog Topic Idea for Pet Pros: How to Survive Puppyhood”A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents
Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”
Janet Eriksson 