When a pet parent comes to your pet service website, they will only stay around if they quickly find what they are looking for. Now is a good time to check and be sure your website covers the basics:
Continue reading “What Future Clients Look for on Your Pet Service Website”Tag: Pet Website Writing
Your Pet Business Website’s January Check-In: 5 Quick Updates
January is a great month to do a quick glance over your pet business website. Time to say farewell to the holidays and update for a new year. Here are 5 quick updates you can make to bring your website into this new season:
Continue reading “Your Pet Business Website’s January Check-In: 5 Quick Updates”10 Benefits of Growing Your Online Pet Care Content
Growing your online content brings so many benefits. Not only does content increase your online visibility. It also builds trust and gives you a way to share thought leadership. Let’s look at some of the benefits you can experience through sharing content online:
Continue reading “10 Benefits of Growing Your Online Pet Care Content”Website Checkup before the Pet Care Holiday Season
Holiday season is fast approaching, and with it all kinds of pet care requests: boarding, grooming, dog walking, pet care supply updates, and gift orders.
Before you dive deeply into scheduling and inventory, it helps to take a quick look at your pet care business website to be sure everything is up to date.
Continue reading “Website Checkup before the Pet Care Holiday Season”Create a Pet Holiday Resource on Your Website
Have you written a blog post that answers pet parents’ holiday questions and concerns? If not, there’s still time. Try to work on that this week. If you’ve already written that post, think about creating a place on your website to build a holiday resource.
Continue reading “Create a Pet Holiday Resource on Your Website”A Simple Blog Idea: Create a Mini Pet Care Calendar
Pet parents often juggle busy schedules. Small but important pet care tasks, like brushing teeth or coats, are easy to overlook. Pet parents tell themselves they’ll get to it when they have free time, or they’ll start working it into their schedule. But weeks roll by, and those tasks fall by the wayside.
You can help pet parents get these tasks done through a simple post that will help grow your blog. Write a Monday-through-Sunday pet care calendar and list one small task for each day. These tasks can be repeated from week to week.
Continue reading “A Simple Blog Idea: Create a Mini Pet Care Calendar”Simple, Cozy Fall Updates for Your Pet Care Website
A beautiful fall season is starting to unfold. This is a great time to make some quick updates to your pet care business website. As the season changes, pet parents will have questions and need reminders about fall pet care.
And what a cozy, fun season for cute pet images: think pumpkins, autumn leaves, snuggly blankets, and a pet parent relaxing with a pumpkin spice latte because their pet is so well cared for. Let’s take a look at some quick updates you can make to your site, starting this week.
Continue reading “Simple, Cozy Fall Updates for Your Pet Care Website”A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents
Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”
Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.
If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.
Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents”Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for
We got our pets through the snow drifts of winter, stormy weather and bug bites of spring. As pet parents, our thoughts now turn to heat waves and staying cool, summer travel and water safety.
As a pet care provider, you can attract seasonal traffic and build trust with a blog post that meets the summer concerns of pet parents.
Continue reading “Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for”Does Your Home Page Still Say Winter?
It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.
When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.
Continue reading “Does Your Home Page Still Say Winter?”
Janet Eriksson 