It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.
When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.
The Problem with Out-of-Season Content
When visitors come to your website for summer help and see highlights about winter or spring, they might think your business isn’t active or open.
Ideally, visitors would realize your website is outdated because you are so busy doing a great job caring for pets. Unfortunately, that’s not what comes to their mind as they search from one site to another. They will be drawn to a website that feels current.
When your website is outdated, you’re also missing out on the chance to tell visitors about seasonal specials, like summer boarding or flea protection. Offering helpful seasonal tips is also a great way to build trust with future clients.
The good news is you can update your website seasonally with just a few tweaks. Let’s take a look.
Quick Checklist
Here’s a way to quickly check and see what needs updating:
- Headlines or promos — Are your headlines or specials out of date?
- Photos and graphics — Do prominent images reflect an earlier season?
- Service highlights — Does your website showcase service offerings from a previous season?
- Latest blog post — Is your latest blog post more than a month old?
- Call to action — Do your calls to action sound focused on last season?
If you answered yes to any of those questions, those are your key areas to update.
Simple Updates
You don’t need a major overhaul or redesign to update your website seasonally. Here are a few simple ways to bring things current, focusing on the home page and most visited pages:
- Remove the most visible out-of-season images. Add one or two images for the current season.
- Remove out-of-date headlines, specials, references to past events. Add a quick new seasonal headline to your home page.
- Give a quick mention of new seasonal highlights and specials.
- Create a short, seasonal blog post—Top 5 Tips for the new season works well—to bring your blog current. Here is a list of ideas for seasonal blog posts.
Small seasonal web content tweaks can make a big difference in how visitors connect with your pet services business.
If your website is still dressed in sweaters and scarves, it’s time for a quick update to summer attire.
Janet Eriksson 