Summer is a busy time for you as a pet professional. More clients, visits, events, and less time to update your blog.
With a few simple content ideas, you can keep your blog shining all summer and still keep your focus on your pet clients. Let’s look at some light, quick ways to stay visible online.
Do a Blog Post Refresh
Take a past blog post and update it for summer. Include seasonal examples, new tips, and a new photo. You’ve already got most of the content done. Just re-season it.
A spring pet grooming blog post can become “Grooming Tips for Summer.” A previous post on pet hydration can become “Summer Pet Hydration Tips.” You won’t need a complete rewrite, just a few updates.
Try Micro Blogging
A micro blog post is a quick post of 200-300 words highlighting a single tip or story. While most of your blog posts will be longer, you can fill in with micro posts during the busiest weeks of summer.
Think about your most common conversations with pet parents during the summer. A micro post could be, “One thing I tell every pet parent in the summer” or “Here’s what indoor-outdoor cats need most in July.” Or share a simple story about a dog’s first time swimming to talk about water safety.
Micro posts are golden for your website visitors. Your clients and prospects are busy this summer too. They’ll appreciate how micro posts provide valuable information, quickly.
Summer Is Listicle Time
If you can set aside 30 minutes, you can write out a few listicle posts in one sitting. A listicle is an article in list form:
- Summer Safety Reminders.
- Tips for Traveling with Pets.
- Hydration Tips for Summer.
Put five to ten items in a bullet point list. Give a brief explanation for each point in two to three sentences.
Put an encouraging short paragraph at the beginning and end. If you work with different kinds of pets, you can repurpose your listicles. Tips for dogs gets tweaked into tips for cats or birds.
By brainstorming and jotting down several lists in one sitting, you can quickly fill in your summer blog calendar.
Tell a Story about a Summer Photo
If you post a photo and write about it, you’ll have an engaging blog post written very quickly. Talk about why the photo is a helpful summer reminder for pet care. Write the way you would talk in a short conversation with a friend.
- Share a photo of a park and talk about summer dog walking tips.
- Post a photo of a dog at the beach and talk about dog water safety.
- Include a photo of an indoor fish tank and talk about temperature and power outages in summer, keeping your fish healthy and safe while you are away on vacation, or seasonal indoor fish care tips.
Photos are a simple, engaging way to connect with your blog visitors and share valuable information about pet care.
Shine through the Summer
It doesn’t take much time to keep your blog glowing through the crazy days of summer. Short posts, lists, photos with tips, repurposed posts, all of these will keep you visible online while giving your visitors quick, valuable information and building trust.
Ready to create some summer blog visibility? Choose one of these ideas and schedule 20 minutes of blogging time this week. Aim for doing a little on a consistent basis. That’s all it takes to keep your pet care blog shining this summer.
Janet Eriksson 