If you’ve ever wondered what to write next on your pet business blog, listen for the questions pet parents ask you every day.
Those questions folks ask during appointments, at drop-off and pick-up, or by phone, text, or email, many of those questions would make great blog posts.
If one pet parent is wondering about those questions, it’s likely others have the same questions.
Your everyday pet parent conversations can spark many ideas for your blog posts. When you notice yourself answering the same questions over and over, write those down. They might be perfect blog topics.
For example:
A dog groomer might hear a repeated question: “How often does my dog need grooming?” That question could spark a helpful blog post that explains frequency of grooming according to breed, hair length, seasons, and other needs.
A pet boarding facility might be asked over and over: “What do I need to bring with my pet for his stay?” You could post a helpful pre-boarding checklist on your blog. And link that to your FAQ page as well.
A dog walker might often be asked: “How often do I need to exercise my dog?” A blog post explaining general guidelines, based on size, age, and breed can be helpful for dog parents.
A dog trainer might be asked, “Why does my dog always jump on people?” That question could lead to a helpful blog post explaining that behavior and offering simple training tips.
These aren’t just the questions clients are asking you. They’re also the same questions pet parents search for online. Your blog post helps build trust with those potential clients.
Your blog doesn’t have to be complicated. Sometimes answers to simple, common questions make the most effective connections with current and future clients. And when people contact you with a question, you and they will love that you can refer them to a post that explains the answer.
This week, start a simple client question list. Write down five questions clients ask you most often. Those might just be the start of your next five blog posts.
Janet Eriksson 