The summer season has arrived. Pet parents are asking seasonal questions. This is a great opportunity for you to engage them with summer content.
Businesses often think that when summer starts, they’ve missed the seasonal content window. But it’s not too late to post seasonal content any time during the summer months.
Pet parents need and appreciate reminders throughout the season. A reminder about cooling or hydration is just as helpful in July and August as it is in June, sometimes more so.
New seasonal questions and challenges arise every week. Your reminders help build trust and the assurance that you are there for pet parents. They will remember this when they need your services.
Seasonal Topics Pet Parents Appreciate All Summer Long
Here are a few summer topics that are always valuable throughout the season:
Dog Trainers:
- Best training tips for summer activities and travel.
- Staying consistent with training during vacation season.
- Involving the kids in training while they’re out of school.
- Best times for outdoor training.
Groomers:
- Grooming tips for summer.
- Best coat length for summer.
- How to prevent matting.
- Best ways to keep pets cool and hydrated.
Pet Sitters & Dog Walkers:
- Best times of day for walking.
- How long can pets stay safely outdoors and what times of day?
- Vacation prep tips.
- Heat safety and hydration reminders.
Boarders:
- Boarding prep tips for summer travel.
- Helping pets settle during vacation season.
- How to keep pets cool during playtime.
- Reminder to include pets in summer trip planning.
Keep Summer Content Simple
Seasonal content doesn’t need to be long or complicated. A simple format is the best way to share tips and reminders for easy reference and sharing.
Consider these content formats for your summer tips:
- Quick tip with a summer pet photo.
- Short reminder post.
- List post.
- FAQ.
- Summer update of things you’re seeing this week.
Those are the simplest ways for you to create summer content quickly. And they are the easiest ways for your clients to take in that information and pass it along to other pet parents.
It’s not too late to post summer content. For your clients, summer is just getting started. Pet parents appreciate reminders throughout the season. The summer pet care reminder you post today may be exactly what a pet parent needs.
Janet Eriksson 