As a pet business owner, you might be waiting till you have big news to post on your blog. Many business owners hesitate to post unless they have something newsworthy to share.
But you don’t need a big announcement to engage your clients and prospects. Blog posts that focus on everyday moments go a long way toward engaging with your visitors and building trust.
Everyday Moments Connect
When you post about everyday topics, you help pet parents become familiar with your services and style. They get a sense of your voice and perspective. They find out what it would be like to work with you. You stay in front of clients and prospects, create familiarity, show consistency, and build trust.
A dog trainer sharing a small breakthrough connects with pet parents and makes them interested in learning more.
A dog walker sharing about favorite local walking trails makes a genuine connection.
A groomer who talks from the heart about ways to calm a nervous pet makes pet parents interested in their service.
Ideas for Simple and Effective Posts
Here are some ideas for sharing an everyday type of post:
Dog Trainers:
- A tip for the week.
- Sharing about a puppy who learned his “place” command.
- A quick before-and-after about a dog who learned to heel.
Groomers:
- A photo of a newly groomed pet with complimentary words about the pet’s personality and beauty.
- A quick story about a dog who was nervous on the first visit but isn’t nervous anymore.
- Highlights of your favorite grooming tools and why you like them.
Pet Sitters:
- A favorite pet-sitting memory.
- An endearing pet personality trait.
- Highlights of memorable pet routines, like the dog who waits for his dental chew at a certain hour and how he guards it.
Boarders:
- Playtime photos with cute headlines or descriptions.
- A brief description of rest time routines.
- A quick overview of how you help pets settle.
Questions that Create Content
Here are a few tips on how to come up with simple, engaging content ideas:
- What did a client ask this week?
- What did a pet learn or discover today?
- What do you wish more clients knew?
- What happens behind the scenes that would reassure pet parents?
- What made you smile today?
With an answer to one of those questions, you can create a post that hits home with your blog visitors.
Keeping It Simple
Blog posts don’t need to focus on big, newsy, or complex topics to be effective. For a pet parent, a post about a dog who learns to heel might be the biggest news they’ve been waiting to hear.
A photo with a brief description is enough. So is a quick story or a weekly tip. Consistency and connection are key.
Your workday is filled with meaningful moments, insights, tips, and things that make you smile. Clients and prospects don’t need big announcements to stay connected. It’s those everyday moments that will engage them the most deeply and consistently.
Janet Eriksson 