It’s common for pet business owners to think you need a huge amount of time to write helpful new web content. You work with so many kinds of animals and situations, so it’s understandable you want to write a detailed guide or two. Guides are great. Pet parents love them.
But you don’t have to create a whole guide before publishing new web content. Just one piece of content at a time will build out your website and keep it refreshed with helpful new info.
One of the easiest ways to start is to write an answer to just one common question. That answer will provide a useful content update, take little time to write, and be available quickly for pet parents to read.
A frequently asked question followed by your answer is great because it’s very useful. Clients are already asking that question. So you know that’s an in-demand content topic.
You already know the answer because you’ve shared it so many times. It won’t take long to write your answer and publish it to your website. That information will be immediately helpful for pet parents.
That one question with your answer is perfect for standalone content. You don’t need to add anything else; you already have a helpful new piece of web content right there. Your answers to even the most basic questions hold a lot of value for pet parents trying to make decisions and navigate situations. That piece of content doesn’t have to grow or develop into anything else.
But if your goal is to create an online guide, that first Q&A is a great start. You can continue to expand on it, one question at a time, until you have a complete pet parent guide on your website.
When pet parents find a great answer online, they’re likely to bookmark it and refer back. They will send a link to their friends whenever that question comes up. As they visit the page again, they’ll be delighted when they see new information: new answers to more questions. That’s a great way to engage website visitors and build trust.
All it requires is starting with just one question and your valuable answer.
What’s the most recent question you’ve heard this week? Take 15 minutes today to write or speak that question and your answer onto a web page and publish it.
Janet Eriksson 