Author: Janet Eriksson

Posted in Blog Topic for Puppy Parents, Pet Care Guide Writing

Blog Topic Idea for Pet Pros: How to Survive Puppyhood

Posted on by Janet Eriksson

My beloved 13-year-old dog died a few weeks ago. I’m heartbroken. I realized very quickly I needed another dog, so I got a puppy of the same Yorkie breed. He is absolutely precious. But of course, raising a three-month-old puppy takes a lot of energy, made more difficult when you’re already exhausted from grief and the fight for life that preceded it.

I’ve been scouring the internet for blog posts that would offer helpful suggestions—not just for how to raise a puppy, but also how to keep my sanity in the process. I’ve only found one article that’s truly helpful. That makes me think there’s an open opportunity for you to blog about this topic, to reassure and guide pet parents like me.

Continue reading “Blog Topic Idea for Pet Pros: How to Survive Puppyhood” →
Posted in Improve Your Pet Business Web Copy, Pet Website Writing, Show, Don’t Tell Writing Technique

A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents

Posted on by Janet Eriksson

Many pet care websites use common phrases to connect with pet parents. You’ll often see phrases like “We treat pets like family,” “We emphasize top quality service,” or “We go above and beyond.”

Those are great qualities and attributes for a pet care company. But they don’t help distinguish one service provider from another. Web copy, while emphasizing best qualities, needs to be distinctive and specific in order to stand out and make a connection with pet parents.

If your current web copy includes these common phrases, there is a simple solution. It takes very little time to refresh your copy. The solution is based on a writing technique known as “Show, don’t tell.” Let’s take a look.

Continue reading “A Simple Strategy to Refresh Your Web Copy and Connect with Pet Parents” →
Posted in Brainstorming Blog Topics for Pet Business, Pet Blog Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

How to Prep Your Fall Blog Calendar in an Afternoon

Posted on by Janet Eriksson

August can provide the perfect opportunity for a fall blog-planning session. Clients are often in transition at this time of year, which means you might have a late-summer window to brainstorm blog topics for your fall calendar. 

You don’t need to start writing yet. But one cozy afternoon is the perfect time to plan three months of fall blog topics. With a few simple steps, you’ll know what to write and when. 

Get your favorite fall beverage, find a cozy, quiet place, and get ready to do a little brainstorming. Let’s take a look.

Continue reading “How to Prep Your Fall Blog Calendar in an Afternoon” →
Posted in Back-to-School Pet Blog, Blog Topics for Pet Service Providers, Blog Writing How-To, Pet Article Writing, Pet Blog Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

Back-to-School Isn’t Just for Kids: Writing Blog Posts that Educate Pet Parents

Posted on by Janet Eriksson

Pencils are sharpened, backpacks are starting to overflow with books. School is back in session. Kids aren’t the only ones learning. Your pet parent clients are always eager to learn more too. They’re trusting you to teach them how to keep their pets healthy and happy. Your blog is a great place for pet parents to learn.

Continue reading “Back-to-School Isn’t Just for Kids: Writing Blog Posts that Educate Pet Parents” →
Posted in Back-to-School Pet Blog, Pet Blog Writing, Pet Care Guide Writing, Planning for Fall Blog Content, Seasonal Blog Topics for Pet Care Businesses

Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season

Posted on by Janet Eriksson

School supplies, new schedules, shuttling kids around. Back-to-school season can feel overwhelming for your clients. Their pets can feel the frenzy too. Everything is changing, and fast.

This is the perfect time for your blog to support your clients and help pets adjust. Your blog will remind pet parents that you’re a trustworthy family partner in this busy season.

Continue reading “Backpacks, Buses, and Barking: Blog Ideas to Help Pet Parents with Back-to-School Season” →
Posted in Pet Blog Writing, Planning for Fall Blog Content

Which of Your Blog Posts Performed Best this Summer?

Posted on by Janet Eriksson

If you’re a busy pet professional, your summer probably flew by with a woof and a tail swish. While you were helping pets and their parents, hopefully your blog was helping you by reaching out and connecting with prospective customers and current clients online. 

Before you move into the world of pumpkins, falling leaves, and brisk dog-walking days, take a look at how your blog content performed through the summer. See what worked, and why. A quick checkup on summer blog performance will help you plan your fall content. 

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Posted in Business Blog Writing, Pet Blog Writing

Mid-Year Check-In: Is Your Blog Still Speaking to the Pet Parents You Want to Reach?

Posted on by Janet Eriksson

Summer is a busy time for pet professionals. But it’s also a great time to do a quick mid-year check-in on your blog. Taking 20 minutes to review your blog’s focus can help you attract the right clients for the rest of the year. A mid-year check-in is a chance to make sure your blog aligns with the pet parents you most want to serve.

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Posted in Blog Writing How-To, Pet Blog Writing, Summer Blog Content for Pet Care Providers

Tips to Keep Your Pet Pro Blog Shining All Summer

Posted on by Janet Eriksson

Summer is a busy time for you as a pet professional. More clients, visits, events, and less time to update your blog. 

With a few simple content ideas, you can keep your blog shining all summer and still keep your focus on your pet clients. Let’s look at some light, quick ways to stay visible online. 

Continue reading “Tips to Keep Your Pet Pro Blog Shining All Summer” →
Posted in Seasonal Blog Topics for Pet Care Businesses, Seasonal Web Content Updates, Summer Blog Content for Pet Care Providers

Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for

Posted on by Janet Eriksson

We got our pets through the snow drifts of winter, stormy weather and bug bites of spring. As pet parents, our thoughts now turn to heat waves and staying cool, summer travel and water safety.

As a pet care provider, you can attract seasonal traffic and build trust with a blog post that meets the summer concerns of pet parents.

Continue reading “Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for” →
Posted in Pet Website Writing, Seasonal Web Content Updates

Does Your Home Page Still Say Winter?

Posted on by Janet Eriksson

It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.

When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.

Continue reading “Does Your Home Page Still Say Winter?” →