We got our pets through the snow drifts of winter, stormy weather and bug bites of spring. As pet parents, our thoughts now turn to heat waves and staying cool, summer travel and water safety.
As a pet care provider, you can attract seasonal traffic and build trust with a blog post that meets the summer concerns of pet parents.
Continue reading “Heat Waves and Water Bowls: Summer Content Pet Parents Are Searching for”It happens to all of us. The summer season is in full swing, and we realize our web content hasn’t been updated in months. Those winter pet photos and early spring specials are a distant memory in our busy days of summer. But it’s the first thing web visitors will see.
When you’re busy caring for pets, it’s easy to overlook the details of your website. If that happens to you, don’t fret. With a few quick tweaks, your website will be dressed for the new season.
Continue reading “Does Your Home Page Still Say Winter?”Seasonal topics are a great way to connect with pet parents through your pet service blog. Seasonal blog topics are easy to write about, and pet parents find them relatable because they answer their most immediate questions.
Seasonal topics are both timely and evergreen, which makes them a simple, long-term investment for your pet care blog. They are timely because as the weather changes, so do pet care needs. They are evergreen because the same seasonal care questions come up year after year.
Continue reading “Year-Round Seasonal Topic Ideas for Your Pet Service Blog”Does your pet service website sound too formal, or does it sound like you?
I’ve worked with clients who had websites developed for them, but the writing didn’t sound like their personality.
I’ve worked with digital marketing firms to add unique character and humor to the web templates they designed.
I’ve interviewed clients so I can write their About page in a way that sounds like they wrote it.
What do these three scenarios have in common? They emphasize how important it is for your pet services website to sound like you.
Continue reading “Tips to Make Your Pet Service Website Sound More Like You”You’re a busy pet professional. You don’t have time to stare at a blank screen. And you don’t have time to reinvent the wheel every time you sit down to write on your pet service blog. Here is a simple blog post format you can use every time.
Continue reading “Don’t Overthink It: A Simple, Repeatable Format for Your Pet Service Blog Posts”You’ve finally found a few minutes to write the blog for your pet care business. You sit at the computer, ready to write, and your mind goes blank. What should you even write about? What kind of content will connect with pet parents?
If you’ve faced the blank blog screen, you’re not alone. This happens to lots of business professionals when they’re crunched for time and trying to grow their blog.
Let’s look at 3 easy ways to come up with content every time.
Continue reading “3 Easy Ways to Grow Your Pet Service Blog”If you would like to write more content on your pet services blog, you might be wondering if you should lean toward evergreen or timely articles? The simple answer is you can do both. And both will be helpful. Let’s take a look.
Continue reading “Evergreen or Timely Articles for Your Pet Services Blog?”May is National Pet Month. This is a great time of year to refresh your pet care blog. Let’s look at several ideas you can focus on.
National Pet Month is a great time to blog about why pets are such an important part of people’s lives. You can take this idea in different directions:
Continue reading “Celebrate National Pet Month on Your Blog”With warmer weather and changes in daily routines, summer stirs lots of questions from pet parents about how to keep their pets happy, healthy, and safe all summer. As a pet parent myself, I love reading informative blog posts from pet sitters and dog walkers that help me ensure a safe summer for my Yorkie.
With summer fast approaching, this is a great time to update your pet sitting or dog walking blog. Not only do pet parents need your tips and expertise. They also need to start planning ahead for your services. By providing helpful summer tips, you’re building trust and showing you care.
Continue reading “Summer Blogging Ideas for Pet Sitters and Dog Walkers”You know a blog helps your pet grooming business. Your blog is a way for your customers to stay connected with you. Blog posts demonstrate your expertise and experience. A blog builds trust with future customers. Blogs are a great asset to help grow your business.
Overcoming the Blank Blogging Screen
But what happens when it’s time to write on your blog, and you are staring at a blank screen? You find yourself saying, “This isn’t my job! I have pet clients to take care of today.” Or “This is my home time with my family. Why am I staring at a computer screen?”
Janet Eriksson 