Summer is super busy when you’re taking care of pets. Client vacations, schedule changes, seasonal questions, all hands on deck. Pet business blogs often take a back seat. Look at my own posting history lately. I’ve missed a few weeks too.
It doesn’t take a lengthy blog post to restore your summer momentum. A 300-word post that answers a question or two is all it takes to stay in front of your clients and prospects.
The customers you’re writing for need a simple summer post. They’re watching kids at the pool or pups at the bark park. They need something easy to read that answers top-of-mind questions.
You know what their immediate questions are, and you know the answers. In about 15 minutes, you can jot down a simple Q&A post and have it online before you can say, “Please pass the watermelon.”
I did the same thing just this week. I write a weekly blog in my Yorkie’s voice. I was short on time, so I wrote a quick post with his answers to a few simple questions about quirky Yorkie behavior. It was easy to write. Plugged in a few photos. And kept his blog online for his readers, who told me that post was their favorite. If a Yorkie can do it, you can too!
Think about the questions you hear all the time, seasonally or year round:
- What is the best time of day to walk a dog in summer?
- How do I brush my pet at home to prevent matted hair?
- What’s the best toy for a dog that destroys everything?
- How do I keep my pets hydrated in warm weather?
Do you have a question in mind? If not, just think of the number one question you were asked this week. No doubt you’ve answered it many times already.
Ready to post? No time like the present. Set a timer for 15 minutes and write out your answer to that client question. Or speak it: lots of blogs will transcribe your voice. Pair it with a cute pet photo and hit publish.
And that’s it! You’ll be back on track with summer posting in no time.
P.S. Josiah, my Yorkie, would love for you to read his post to see how he did his quick Q&A.
Janet Eriksson 